Having your own website is an important piece of your eCommerce strategy. It is a great way for you to grow your brand, acquire loyal customers, gain new insights, and get creative with your marketing. Relying on a single channel for all of your sales such as just a “Brick & Mortar” storefront can also be problematic. Selling products, services or memberships online can help you reach new customers, especially as eCommerce becomes more competitive.