How many advertisements do you think you see in a day? Studies in digital marketing show that the average American is exposed to 4,000 – 10,000 advertisements per day. Whether that be through traditional marketing(billboards, TV ads, radio, print ads) or digital marketing(social media, search engines, emails, YouTube Ads). If you own a business and you are not advertising, today is the day to get started.
Marketing is the bigger picture of how companies raise awareness of their brands and get new customers to purchase their products or services. Advertising is the process of creating compelling messages around the company’s goals.
To make a long story short, advertising makes your company money. When you are advertising your company, you are increasing visibility within your industry, helping you attract new customers. In addition to making you money, it can help you change outdated or negative perceptions of your company, if needed. Above all, it brings in more top line revenue.