Get behind digital in a huge way. Convert your website so people go shift from personal shopping in store to shopping online with parcel delivery.
A strong online presence and conducting business online is more important than ever. The consumer may not want, nor be able, to shop in person. However, they do have the ability to shop from home via the internet. Considering that a large portion of the population is stuck at home and as boredom sets in, they are online more than ever before.
Optimize On – This is not a time to panic. This knee-jerk reaction is setting your business up for a long-term, uphill struggle to recover. It is very much a living, breathing, competitive space and if you’re not actively moving ahead, you’re falling behind.
Continue to connect with your customers via Facebook LIVE events.
Facebook and Instagram Live videos receive 3x higher engagement than pre-recorded videos. So grab your phone or tablet and start streaming to engage with your customers.
People who are self-isolating or practicing social distancing will be seeking opportunities to connect with more people face to face. While this isn’t in direct contact, it is a current solution offering the interaction and online experience your audience is craving. Try answering questions in real-time, offer online check-ins, webinars, online demos, and more to keep your audiences up to date with the latest your business has to offer.
Be sure to also keep your audiences engaged with the latest news about your business and highlight how they can help you during these times with business activities like:
To execute a successful live event, make sure that your broadcast is as clear and high-resolution as possible. Try a practice round beforehand, but don’t stress too much. The point of live stream is to provide a real, genuine reflection of your brand.
Overall, there’s a positive and empathetic angle your business can take to become creative in a world of social distancing, so use this opportunity to get creative, and explore new ways of expanding your reach via Facebook and Instagram.
Budgeting – You should be spending 7-8% of gross revenue on advertising and marketing.
1) Do an audit of your content
2) Plan Webinars or Facebook LIVE
3) Clean up your messes!
4) Recording Videos
5) Online Reviews -this is a GREAT time to make sure your more recent reviews have a thoughtful response.
6) Update your Google Profile
7) Communicate your company’s message clearly
Stick to a schedule.
Plan your day first thing in the morning.